Aperol X il Mercato Centrale Melbourne Aperitivo Hour for Aus Open

Written by David Hagger on 18 January 2025.

Aperol x il Mercato Centrale Melbourne Apertivo Hour for the Australian Open is a fun visit during the summer of tennis. 

Up until 25th January 2025, il Mercato Centrale Melbourne is the ultimate hub for Australian Open festivities, offering tennis fans and food enthusiasts a vibrant summer destination unlike any other. Blending the thrill of live sports with world-class Italian hospitality, this activation promises to be the highlight of the season.

“We’re thrilled to bring the excitement of the Australian Open into the heart of Mercato Centrale,” said Gary Patikkis, General Manager of il Mercato Centrale Melbourne. “This unique activation will combine the passion of sport, the joy of community, and the flavors of Italy, creating an unforgettable experience for our guests.”

To celebrate the tournament, Il Mercato Centrale features:

• Two large super-screens, broadcasting all Australian Open matches live, so fans won’t miss a moment of the action.
• Daily table tennis tournaments at 4pm, where participants can showcase their skills and compete for ‘Mangia e Bevi’ voucher cards to enjoy delicious food and drinks from Il Mercato Centrale vendors.
• Refreshing Aperol Spritzes, served across all bars—the quintessential summer cocktail, the official spritz of the Aus Open and the perfect accompaniment to the excitement of the tournament.
• Special tournament-inspired dishes and products, crafted by Il Mercato Centrale’s renowned Italian artisans, offering a culinary experience that’s both innovative and authentically Italian including an Aperol Spritz infused gelato or Cannoli and a pumpkin and walnut pizza with a tennis twist. 
• A vibrant and energetic atmosphere, where guests can soak in the spirit of summer and the electric buzz of the Australian Open.

“This is more than just a place to watch the tennis,” added Patikkis. “We’ve curated a dynamic program of activities, from table tennis tournaments to exclusive food and drink offerings, ensuring there’s something for everyone to enjoy. Whether you’re a die-hard tennis fan or simply love the festive energy of the Australian Open, Il Mercato Centrale is the place to be.”

Located in the heart of Melbourne, il Mercato Centrale offers an immersive blend of Italian tradition and contemporary vibrancy, spearheaded by Il Mercato Centrale’s dedicated Italian artisans. The Aperol activation brings a fresh, engaging twist to the venue, enhancing its reputation as a cultural and culinary destination.

“This activation reflects our commitment to creating memorable experiences,” Patikkis continued. “Il Mercato Centrale is more than a food hall; it’s a place where community, culture, and celebration come together. We can’t wait to welcome guests to join us for this special occasion.”

For tennis fans and food lovers alike, this one-of-a-kind activation delivers the perfect blend of sports, entertainment, and gastronomy. Don’t miss your chance to be part of the Australian Open festivities at Il Mercato Centrale Melbourne.