A New Era Dawns at Hyde Melbourne Place
Located in the heart of Melbourne’s vibrant cityscape, Hyde Melbourne Place is ushering in an exhilarating new chapter that promises to redefine luxury hospitality. Recently, we had the privilege of spending a stunning afternoon at Marmelo, the hotel’s signature restaurant, sipping champagne, vibing with the fabulous new General Manager Jodi Brown, and soaking in the culinary genius of chef Ross Lusted.
Image: Kate Shanasy
The occasion marked the dawn of a fresh era for Hyde Melbourne Place, one that pulses with bohemian charm, chic sophistication, and an iconic festival spirit. This is Hyde—a prestige lifestyle brand where connection, creativity, and celebration collide to create an experience unlike any other.
Hyde Hotels, with global hospitality giant Accor as a major shareholder, began its journey in Los Angeles, capturing the essence of a vibe where “anything can happen.” From its Hollywood roots, the brand has expanded across the globe, each hotel destination embodying a unique blend of luxury and spontaneity.
Hyde Melbourne Place, while proudly retaining its Melbourne Place name, is the latest to embrace this ethos, transforming into a destination that’s as lively as it is luxurious. Under Jodi Brown’s dynamic leadership, the hotel is poised to become a cornerstone of Melbourne’s lifestyle scene, offering guests an immersive experience that resonates with the city’s eclectic energy.
Jodi Brown (left) with Gaynor Reid PR Guru (right). Image Kate Shanasy.
Jodi Brown, the new General Manager, is a passionate advocate for Melbourne’s cultural vibrancy. Her enthusiasm for the city is infectious, and her vision for Hyde Melbourne Place is inspiring. “Hyde is about creating moments that spark joy and connection,” she shared over glasses of champagne at Marmelo. “We’re bringing a bohemian, chic energy that celebrates Melbourne’s festival spirit while offering a luxurious escape.”
Image: Kate Shanasy
Jodi’s plans for the hotel are ambitious, with exciting new touches on the horizon. A curated music program will soon fill the air with live performances, while epic activations - think pop-up events, art installations, and immersive experiences - will keep the hotel buzzing with energy. These initiatives reflect Hyde’s core philosophy: to create spaces where spontaneity thrives and every moment feels like a celebration.
At the heart of this transformation is Marmelo, Hyde Melbourne Place’s culinary gem. The restaurant, led by renowned chef and restaurateur Ross Lusted, is a warm and welcoming haven that blends bold flavors with artistic precision. During our afternoon at Marmelo, Ross shared his passion for culinary storytelling, explaining how each dish is crafted to evoke emotion and connection.
From vibrant small plates to exquisite mains, the menu is a testament to his commitment to quality and creativity. Paired with fine wines and champagne, the dining experience at Marmelo is a perfect embodiment of Hyde’s ethos - sophisticated yet unpretentious, luxurious yet approachable. It’s a place where guests can gather, connect, and savor the moment, all while immersed in the restaurant’s inviting ambiance.
Hyde Melbourne Place is a lifestyle destination that invites guests to embrace the unexpected. The brand’s bohemian-chic aesthetic is woven into every detail, from the stylishly eclectic interiors to the carefully curated experiences that make every stay memorable.
Our media table on a hotel tour.
Image: Kate Shanasy
Whether you’re lounging in one of the hotel’s sleek rooms, enjoying a lively evening at Marmelo, or attending one of the upcoming music or cultural events, Hyde offers a sense of freedom and possibility that’s rare in the world of luxury hospitality. It’s a place where the ordinary becomes extraordinary, and every visit feels like a celebration.
Ready to experience the Hyde magic for yourself?
As the hotel embarks on this exciting new chapter, it invites you to be part of the journey. Discover the Hyde experience and let the good vibes roll.
Big love to @melbourneplace, @hydehotels, and @marmelorestaurant for an unforgettable day or stay!