Jack Daniel's is Firing Up AusGP with McLaren
In celebration of its partnership with the McLaren F1 Team, Jack Daniel’s has unveiled its biggest Australian Grand Prix takeover yet - kicking off with a Warm-Up Party and special driver appearance at Middle Park Hotel on Thursday 5 March, before rolling into four days of fan celebrations across Melbourne.
Key highlights include:
- Warm-Up Party & Street Party HQ @ Middle Park Hotel: Transforming the venue outside Gate 1 into a tribute to McLaren fans, complete with replica race gear, helmets and memorabilia, plus a surprise McLaren guest to officially kick off race weekend.
- Jack’s Bus: The GP’s only celebration-on-wheels - part cocktail-tasting bar by day, part party bus by night - shuttling fans between Albert Park and The Espy.
- Jack’s Garage @ The Espy: A late-night destination for fans to keep the circuit energy going, featuring free live music from an all-Australian line-up including The Presets and Keli Holiday, plus a live-band karaoke competition.
Get on board!