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Brand Smart Relaunches Premium Outlet


Brand Smart is re-launching as a fresh premium retail concept in the eastern suburbs of Melbourne and The World Loves Melbourne attended the media preview.


A favourite over the years Brand Smart has added more strong premium brands and now has 65 traders in fashion, beauty and lifestyle - not to mention big names in dining.


On May 2 Brand Smart will launch a 4 day celebration of attractive store offers. For example Esprit will be offering 75% off in store, JAG 50% off store wide, David Lawrence take a further 30% off already reduced prices, Sass & Bide will be offering 10% off stock store wide and also offer free Kiehl's hand cream with purchase.


A Pop Up will feature huge fashion brands at massively reduced prices and free Abercrombie & Fitch t-shirt with any purchase.


Brand Smart is easily accessible for parking and its location on Whitehorse Road in Nunawading. Premium retail shopping at discounted prices and great dining options enhance the experience.


Specifically, the fashion experience is combined with premium dining from Pappa Rich (made a huge impression since coming on the Melbourne scene), Squires Loft (bringing the best of Melbourne's steak specialist dining and service), Degani and Space Cafe. We were treated to cuisine from these establishments at the media preview.


Brand Smart, is re-launching with a competitive and unique offering, delivering a premium-shopping outlet experience through a new visionary design and a diverse retail mix of traders across lifestyle, fashion and food.

The new Brand Smart, which is just 20 minutes from the city, has been nearly three years in the making and is more than just a fashion outlet centre; it's an experiential destination thoughtfully redesigned to stimulate and excite the senses through the use of stunning architecture and a carefully planned layout.


Brand Smart engaged Cox Architecture in 2010, one of Australia’s most renowned architectural firms with a strong background in retail, to manage the redevelopment project.


What has resulted is a striking and welcoming retail space that is bright and airy with a clear flow from one end of the Centre to the other. The multimillion-dollar redevelopment will also see the Centre expand to a total of approximately 10,000 square metres.


The new façade has been specifically designed to present a bold and striking statement and the building as been brought forward to the street edge to give maximum impact, exposure and prime visibility


The new Brand Smart  welcomes over 20 new stores from a range of well-known and loved brands across fashion, accessories and lifestyle, continuing the Centre’s promise to deliver on trend product at significantly discounted prices.


Quality local and international brands in the retail mix include Sass & Bide and Oroton, as well as favourites Charlie Brown, Bazler, Simone Perele, David Lawrence and Priceline, Laura Ashley, Royal Doulton, Villeroy & Boch, Crabtree & Evelyn and Adairs.


The front of the building comprises of an integrated dining experience that houses five fresh restaurants open daily until late including Pappa Rich and Squires Loft, further cements Brand Smart’s position in the market as a fully rounded shopping destination for everyone.


Brand Smart will continue to bring exceptional discount offers across fashion and home wares with an expanded retail offering and welcome greater dining options to the impressive line up. The new Brand Smart is set to become the essential location to meet regularly with friends and shop in a welcoming and inclusive retail environment.