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Whisky inspired Tuxedo in Melbourne

Melbourne's $2,000 Whisky-Inspired Tracksuit Tuxedo | Luxury Fashion

Melbourne has always had a strong connection with fashion, craftsmanship and understated luxury. From Collins Street tailoring to independent designers and creative collaborations, the city has embraced a style that blends sophistication with individuality.

Now Melbourne's luxury fashion scene has taken an unexpected turn with the arrival of the Woodford Reserve Traxedo - a whisky-inspired tracksuit tuxedo that combines traditional tailoring with modern comfort.

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Free Custom Sneakers Pop-Up by Fujifilm and Converse

Calling all sneakerheads and shutterbugs - Fujifilm Australia and Converse are inviting Aussies to The Sneaker Studio - an exclusive sneaker customisation pop-up experience bringing together two worlds where self-expression reigns supreme through photography and streetwear.

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First Nations Ngali Launches New Creative Studio at Melbourne Quarter

Ngali has just announced its latest venture, Ngali Miya, the creative studio, located at the Melbourne Quarter precinct on Gunpowder Walk. Ngali Miya will showcase Ngali fashion collections, together with various First Nations artwork and designs. The space will also host events with a number of functions and workshops slated for the coming months.

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Launch of One Fine Secret Clean Beauty Flagship Store

One Fine Secret was born from a desire to challenge beauty norms, showcasing the best of natural and organic skincare. To set higher standards for the beauty industry for the good of our health and the planet. We attended (David and Zoe) a stunning VIP Party celebrating the pre-launch of their new flagship store in South Yarra, a night of joy, women-supporting-women, food, drinks and shopping! Not to mention our "goody bag" was spectacular.

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Why Do Melburnians Wear So Much Black? A Local's Guide to Melbourne Style (2026)

Walk through Melbourne's CBD, Fitzroy, Collingwood or South Yarra and one thing quickly becomes obvious – black dominates the streets. From tailored coats and leather boots to knitwear and denim, all-black outfits have become part of Melbourne's signature style. While fashion trends come and go, black remains a wardrobe staple for many Melburnians thanks to its versatility, sophistication and practicality in a city famous for experiencing four seasons in one day.

Melbourne's love affair with black is often linked to its European influences, thriving arts and design scene, and appreciation for understated style over loud fashion statements. Whether you're heading to a laneway café, a gallery opening, the theatre or simply brunch with friends, black always looks effortlessly appropriate.

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Curtis Stone joins Cargo Crew for Fashionable Chef Wear

Michelin-Starred Chef Curtis Stone has joined forces with Australia’s most innovative uniform brand Cargo Crew to launch their new chefwear line, set for global expansion.

As the restaurant industry springs back to life in most parts of Australia; and with the easing of restrictions for Victorians, Curtis and Cargo Crew are ready to deck out the army of chefs and hospitality workers itching to get back to what they love.

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Launch of Renault Kadjar 2020 at Dominique Portet

The Renault Kadjar is a new welcome addition to the compact SUV scene in Australia and we were invited to a stunning launch event at iconic winery Dominique Portet in the Yarra Valley. The Renault Kadjar fills a gap in the French brand's SUV line-up, between the Captur and Koleos. We arrived by chauffeur to Dominique Portet, then enjoyed mockttails, a fabulous lunch and presentations by Renault management, before embarking on a test drive of the Renault Kadjar ourselves, culminating in a cocktail and canape session afterwards.

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Birdcage Oaks Day with LANDMARK by Lexus 2019

Oaks Day is a fabulous event on the Melbourne calendar and The World Loves Melbourne experienced the stunning LANDMARK by Lexus. The iconic glass facility featured a dynamic experience on all three levels including a Mecca refuel makeup bar for men and women on the ground floor, Bento boxes by Neil Perry and hot coals on the deck with the team from Ezy Peazy on the mid-level, and a breathtaking top floor which featured a restaurant by Oakridge and a stunning installation by Architect Koichi Takada.

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QT Derby Day Breakfast with MINI and G.H. Mumm 2019

Derby Day is one of the iconic days on the Spring Racing Carnival and The World Loves Melbourne was invited to a stunning Derby Day breakfast at QT Melbourne sponsored by MINI and G.H. Mumm Australia. This event held at the QT Melbourne Rooftop has been a traditional highlight of the Melbourne racing and social calendar.

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KAWS arrives at Chadstone Fashion Capital in Partnership with NGV

KAWS arrives at Chadstone this School Holidays, exciting news for kids and families. Chadstone - The Fashion Capital has partnered with the National Gallery of Victoria (NGV), commencing as major sponsor of the NGV’s summer 2019/20 exhibition, KAWS: Companionship in the Age of Loneliness arriving 20 September 2019 until 13 April 2020.

To celebrate the partnership, the KAWS exhibition will come to life in centre at Chadstone, from September 21 and running each day until Sunday 6 October for the school holidays. On offer will be free family-friendly entertainment across three pop-up experiences coinciding with the exhibition opening.

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Song For the Mute Concept Space

Sydney based fashion brand Song for the Mute celebrates the launch of their immersive concept space. Presented by the Australian Fashion Council to coincide with their latest collection titled 19.2 Hunter. Translating the themes of the collection into specific sensory experiences - through sight, sound, touch and smell - Song for the Mute worked in conjunction with creative collaborators to bring the first installation of its kind to The Rocks, open to the public until 7 October 2019. 

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