Walk in Wardrobe in Prahran
Here’s a fashion market in Melbourne with a twist. Embracing Melbourne’s love affair for rummaging through garage sales and suburban markets, the upcoming Walk-in Wardrobe in Prahran takes the experience indoors and adds a charitable aspect.
All the stallholders at the annual pop up market are donating a chunk of their proceeds to charity. In this instance, it’s Kiss Goodbye to MS, supporting research and programs for Multiple Sclerosis sufferers.
Now in its fourth year the market, which is held in a hair salon on Greville Street Prahran, has built a devoted following. Fresh Melbourne-based designers will be showcasing their talent and beautiful wares. With their large social media followings they are sure to spark excitement and attract the crowds.
Walk-in Wardrobe is an innovative fundraising concept developed and brought to life by Melbourne girls Angie Dimitriou and Meg Rayner. The 20-something fashion devotees to create a new market where their friends and other fashion lovers could sell unwanted and unworn items. Each stallholder is provided a space at the indoor market for free and in return donates a percentage of their takings to charity.
In the past three years the event has raised more than $6,500 for Australian charities. The choice to support Kiss Goodbye to MS is a personal one – both Meg and Angie have friends and colleagues who have been diagnosed. Sadly, the disease affects three times as many women as men.
“We had no idea when we started Walk-in Wardrobe just how popular it would be,” Angie said.
“My salon is closed on Sunday anyway, and its location on Greville Street so close to the Chapel Street shopping precinct makes it the ideal location for a high-profile fashion event.”
“Walk-in Wardrobe has grown into a fun day out for the girls, so many girls come in with their friends, or even with their mums,” Meg added.
“The variety of stallholders is incredible and this year we’ve had more applications from people to host stalls than ever before – it’s going to be huge.”
With a dozen exciting stalls - including Style Space, Barbarian Gypsy, Signed & Numbered and more - this year's market is bigger and better.
Sunday May 26 12-4pm at Boda Haircutters, 183 Greville St, Prahran