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River Island's Debut Australian Runway Show at VAMFF

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In exciting Melbourne Fashion Festival News UK High Street brand River Island will soon be stocked on the Iconic website.
THE ICONIC will be launching the DEBUT of  3-hour delivery in Melbourne, a runway presenting River Island "Shop The Show" on Friday March 21st at VAMFF. To celebrate this unique offering, they're bringing out a one-of-a-kind gal,  international model and homegrown hottie Ajak Deng back to her home town of Melbourne. 
Originally from Melbourne, she will return to Australia next month to unveil renowned British high-street brand River Island for THE ICONIC at the Melbourne Fashion Festival.
The innovative “SHOP THE SHOW” will see the launch of THE ICONIC’s ground breaking three-hour delivery in Melbourne! There will be surprises at the show, jam packed with highlights.
Tickets to The Iconic runway presents River Island "Shop The Show" is available to purchase from Tuesday 4 March  at 9am. 
• A family owned business with over 60 years of retail experience.
• One of the most recognized multi channel fashion brands in the UK & Ireland.
• International shipping from launched in November 2011 and ships to over 100 countries.
• Over 1,750,000 sq ft nett trading space in over 300 stores worldwide. .
• A portfolio of over 40 international stores across 13 markets including Europe, Russia and the Middle East