Visit to Merricks Creek

Visit to Merricks Creek

Magical Winery
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World Cup of Golf

Food Trucks Galore
Fancy Hanks Centre Stage

Fancy Hanks Centre Stage

Bringing it to Bourke St
5 Things to Do on a Daylesford Road Trip

5 Things to Do on a Daylesford Road Trip

Perfect road trip
  • Lulu Cafe and Gallery

    LULU Cafe and Gallery is a shining European style haven in North Melbourne for foodies and art lovers alike. This is surely one of the hidden gems of Melbourne. The World Loves Melbourne was invited to LULU Cafe and Gallery to sample the menu (including breakfast/lunch all day menu as well as the dinner menu) and was highly impressed.

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  • Australian Pork - Paddock to Plate Farm Visit

    The World Loves Melbourne's has always had a love affair with Australian Pork and we were privileged to visit Western Plains Pork farm in Mt Mercer, Western Victoria (150km from Melbourne) to see first hand the farm practices and conditions that lead to quality pork. Like many foodies, we are always on the search for the best produce.

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  • Chadstone Unveils Massive Expansion

    More than 60 new retail stores, two new dining precincts and a new state-of-the-art HOYTS cinema complex have opened this week, when the first and most significant phase of Chadstone’s $660 million development was officially unveiled to excited shoppers under its iconic Australian-first glass gridshell roof. The World Loves Melbourne was invited to the VIP launch.

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  • Best Craft Beer Places in Melbourne

    The World Loves Melbourne has some favourite craft beer bars and restaurants in Melbourne. sometimes you just need somewhere to meet with friends for a friendly "sesh" and some matching food.

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  • Best Pizza Restaurants in Melbourne

    Where is the best pizza in Melbourne? Wood fired pizzas, gourmet pizzas and Italian style are fashionable. We are evolving this article all the time but have our favourites.

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  • Best Burgers in Melbourne

    Best burgers in Melbourne, we have searched high and low for the best this city has to offer. The humble burger has risen in status to be a gourmet item of choice on menus across Melbourne. Culinary giants are making their own burger versions for customers. There seems to be a trend away from old school burgers to burgers that incorporate more gourmet and quality ingredients. The trend is away from the huge burger to something almost stylish and smaller - yet packs a punch.

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  • 20 More Top Dishes to Try in Melb

    What are the best dishes in Melbourne right now? We've been out and about sourcing the hottest and best dishes in Melbourne. Check out this list of 20 Must Try dishes in Melbourne.

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Opinion

7 Things We've Learned Since Our Early Blog Posts

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At The World Loves Melbourne we recall the early days of blogging; carefree and blogging as a hobby. Hopefully we've evolved over the years.

 

Here are 7 things we learned since our early blog posts:

1. Keep it Fun

Blogging should always be fun. We started blogging for fun and we aim to keep it that way. It's still a privilege to visit cafes and restaurants, walking off the street at a whim. We want to celebrate the heroes and unsung heroes of our city. It's also a privilege to be invited to many exclusive events. There are highs and lows in blogging but if we lose the fun then what is the point? Sometimes we feel tired and stale; just don't blog for a while. Why should it be a chore? Early blog posts were simply fun; a new world waiting to be explored. Since those days we've expanded into fashion, travel and lifestyle. BB King had a song "when the thrill is gone." For us, we still have the thrill of blogging!

2. Visual is Everything

Visual is everything. Our early blog posts used the low megapixel cameras from smartphones; we've now learned to step it up visually. While writing style is important, the visual quality of websites is more critical in our opinion. We started with the iPhone 3 - resulting in now embarrassing grainy photos of restaurant food at night. Sorry about those posts! Today the iPhone 6 plus and 6 plus 's' are remarkable in their quality; good enough for a website in our opinion. Clarity, reasonable pixels and image stabilisation are a key. Thank God for the improvement in smartphone cameras; saving us from looking through a plethora of visually challenging blogs. Most of our photos though are taken with our trusty SLR.  We've upgraded our cameras over the years; recently diving into the mirrorless SLR market. Every blogger needs to invest in a decent SLR. We also edit our photos on Lightroom by Adobe. We've learned to keep it visual!

3. Celebrate your City

Celebrate your city. Since day one we've mostly kept a positive tone; looking to celebrate the best of our city. That's our philosophy and we're sticking to it. People sometimes mistake us for food critics, wondering why we aren't more scathing on some food establishments. When we strike a dud we just don't write about it. People in cafes and restaurants can have a bad day and we choose not to mess with people's livelihood. Others can be more critical in their approach; that's cool. Our tone has been celebratory and experience tells us most people respond to that.

4. Keep it Relevant and Up To Date

Be modern and contemporary. Readers expect that we keep our website up to date in terms of look and feel. We've come a long way since the early days. The World Loves Melbourne constantly updates our CMS (content management system) and website layout. We've learned to keep up with the latest look; our logo, blog layout and CMS. We also highlight up to date cool and talking point cafes and restaurants in our city. But we're not exclusively tied to that; we also highlight establishments that have been around for a while and have a great story. We'd like to cover everything if we could; we simply try our best with our team of talented writers.

5. Meaty Comprehensive Posts

Our early blog posts were short. Just a few photos and a few sentences. We now write longer posts (usually over 500 words) and posts loads of photos for a more "meaty" experience. It's not just about quantity; but quality and quantity. Even Google seems to reward longer posts with more information for a more complete reader experience. In the early days we were keen to visit as many places as possible and get as many posts up as possible. In retrospect this philosophy is flawed; people want quality. Now we spend more time on each single post until we are happy we've done our subject justice. We've learned to keep it meaty.

6. No Gushy Language

Our early blog posts were full of "gushy" language; a common blogger trait. Then one of the world's top fashion blogs got hold of us; giving us advice that slightly understated language trumps gush language. We were told to cut the sentences starting with "Love the..." And we were told to cut the incessant exclamation marks in our sentences. Our style is to be positive, descriptive and provide people with useful information and attractive photos. We include "some of our personality" in our writing. We express opinions. But we try not to go into superlative overdrive unless we feel it's warranted on the rare occasion we are lifted by a rare experience.

7. You are a Brand

A blog is a brand. After several years of blogging the day comes when you realise your blog is a brand. While you may wish to keep a low profile and "let your blog do the talking", all the while you are building a brand. That brand needs to have a consistent message. That brand needs to understand what it allows and what it disallows. Be true to yourself. So many people give their opinion but you need to be careful about how you evolve. One thing we've learned is that you can't please everyone. You need to be bold and adventurous. The World Loves Melbourne has tried to break new ground on occasion and we see bloggers everywhere growing and doing things no one has ever done before.

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