Wrangler NOISE Collection
Wrangler have long since had a rich rock history dating back to when the brand become synonymous with youth culture in the 60s and 70s, dressing some of the greats such as Mick Jagger, Bob Dylan and John Lennon. This month they launch their exclusive NOISE collection - a capsule of pieces that embody this golden era of rock ‘n’ roll.
Wrangler has re-worked their archived classics to introduce a line of contemporary denim silhouettes. This 10-piece capsule collection includes the Type 2 Denim Jacket, 27MW Denim Shirt, Strangler Jean and Rocker Fit Tee.
Artist and designer Nick Thomm – founder of The Drop creative studio and SRC783 Magazine – has collaborated with Wrangler on the accompanying NOISE campaign at Melbourne’s most renowned and respected live music venue, The Corner Hotel in Richmond.
This iconic pub has played host to some of the world’s most prolific artists and has been the go-to venue for international touring bands like Buzzcocks, Yo La Tengo, Dandy Warhols, Queens of the Stone Age, The Black Keys, Blink-182, Violent Femmes and Dinosaur Jr. It is where the White Stripes’ most well-known guitar riff from the song ‘Seven Nation Army’ was born, during a sound check back in 2001. The hotel has also been the rite of passage for some of Australia’s most notable musicians.
Wrangler introduces a new chapter in their history with this collection; an ode to the brand’s heritage recreated within a modern context.
The NOISE Collection is available nationwide from May, with stockists including General Pants, SurfStitch and The Universal Store.