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Coach Launches Stuart Vever's Debut Collection at Emporium Melbourne


Coach, Inc. (NYSE: COH, SEHK: 6388), a leading New York design house of modern luxury accessories and lifestyle collections, celebrated the launch of Stuart Vevers' debut collection at The Emporium, Melbourne with a special in-store event co-hosted by one of Australia's leading stylists, Romy Frydman of The World Loves Melbourne was invited to experience the occasion, which also included a partnering with Patron Tequila.


An intimate selection of Melbourne notables throughout the industries of fashion, music, art and design were amoung the first in Australia to preview the new collection, originally shown during New York Fashion Week. These included Radio Personality Lauren Brain, actress Jenna Rosenow and fashion influencer Liz McLeish. The World Loves Melbourne loved the fine detail in each piece of the collection, as well as bold statements of colour and design.

Throughout the evening, guests explored the new Emporium flagship while enjoying a bespoke soundtrack created by DJ Dena Kaplan. Luxury Patrón cocktails, created specially for the evening, were paired to a selection of fine canapés, and enjoyed by all. The World Loves Melbourne enjoyed Mexico's most popular cocktail, Patron's tequila with grapefruit...

A photo booth was on site, with Romy Frydman styling a number of guests for their photographs before they happily received a print out of their photo and posted on social media using #coachfall2014.

The Coach Fall 2014 collection is inspired by a girl on a journey that starts and finishes in New York. Vevers has incorporated a combination of utility and luxury using elemental constructions that feel authentic and modern.