Australian Grand Prix 2019 Catering Launch Party

Written by David Hagger on 17 September 2018.

The Australian Grand Prix Corporation (AGPC) has officially unveiled Atlantic Group, food&desire and GEMA Group as hospitality partners for the Formula 1® Australian Grand Prix 2019. The World Loves Melbourne was invited along to the launch event at Carousel at Albert Park Lake. The event was inspirational, creative and a taste of what is to come.

Luxury and F1 cars on display at the launch event. This was a highlight on the events calendar.

Building on the premium experiences delivered at the event over the past 23 years, Atlantic Group, food&desire and GEMA Group provided guests with a preview of the reimagined food and entertainment that will be on offer at the Formula 1® Australian Grand Prix 2019 on 14-17 March.

Incredible vibes on a perfect Melbourne evening, with views across the lake to the Melbourne cityscape.

Attended by over 400 guests, the evening featured all the glitz and glamour one would expect at a Formula 1® Australian Grand Prix event, including a ballerina ball, live illustrations by artist Mads Francis, a performance by Kate Ceberano, GH Mumm Sabrage, and a spectacular display of pyrotechnics.

AGPC CEO, Andrew Westacott, said the three hospitality partners will provide Grand Prix guests with more innovative and cutting-edge dining options than ever before.

“We are extremely proud to partner with the best in major event catering to deliver an unparalleled hospitality experience for our customers,” said Westacott.

“Formula One is built on innovation, prestige, passion and entertainment. The offerings will showcase the very best of Victorian produce and exquisite culinary creations not only to redefine the hospitality experience but reaffirm our position as a leader in the Australian major event space.”

Spectacular setting with iconic Melbourne skyline.

Up close and personal with the McLaren.

Together with local celebrity chef Shane Delia, hospitality partners Atlantic Group, food&desire and GEMA Group introduced attendees to a preview of the food and beverage packages on offer at the Formula 1® Australian Grand Prix 2019, including a Spring Garden Table of local produce, mini chicken liver parfait cones, an abundant oyster station, a braised pork hock and prawn with coriander salad and chili caramel, as well asa decadent dessert grazing table featuring coconut ‘Bounty’ balls and salted caramel tarts with meringue torched to order.

Decadent dessert grazing table featuring coconut ‘Bounty’ balls and salted caramel tarts with meringue torched to order.

A touch of class on a perfect Melbourne evening and location.

Mini chicken liver parfait cones were delicious and stunning in presentation.

Cocktails on the deck on a perfect Spring evening.

Next level lighting and effects enhanced the atmosphere.

Live illustrations by artist Mads Francis was a highlight.

Floral decorations were an example of the little touches.

Muum champagne was flowing.

Cocktail heaven.

Spring Garden Table of local produce was simply stunning. When guests selected food from the table it was immediately replaced by wait staff.

As artistic as it was delicious.

Creating the dessert table - decorated on the spot!

Amazing dessert configuration - we were told it replicated a Grand Prix track.

Cherry ripe creations were sensational.

Grand Prix track inspired dessert.

A spectacular evening and we are excited for the 2019 Australian Grand Prix. An exciting new era in catering!

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