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Jon Smith Subs Grand Launch in Docklands

Jon Smith Subs, a popular US eatery, recently launched their flagship restaurant situated at The District Docklands. The World Loves Melbourne was invited for a lunch launch celebrating the first Australian Jon Smith Subs restaurant opening in Australia.

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Mouth watering subs.

Jon Smith Subs will add much to the already vibrant Melbourne food scene in our view with several strong points. This was a vibrant fun launch and the subs were top notch. We enjoyed large delicious subs, their famous fries and drinks while DJ Nussy entertained by spinning tunes. With fresh and flavoursome alternatives, Jon Smith Subs is set to shake up the fast casual food market. Their aim is to become a household name here, winning customers over with their quality offerings and customer experience.

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Sampling the variety of delicious subs.

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Spin the wheel for a prize and take a selfie.

Jon Smith Subs is a favourite US franchise known for preparing the freshest food daily. All subs are prepared in store with the highest quality and no junk. The subs are all prepared in store, which is welcome news (and a distinctive). It's a fast growing modern franchise that strikes a chord with consumers.

Known for their sirloin steak and chicken breast subs, the fast casual brand has proven to be successful in the United States (since 1988) with its franchise model seeing growth across locations in South and Central Florida, Georgia, Ohio, Nevada, Texas, and California. Now Jon Smith Subs is taking its successful brand overseas, and fortunately to Melbourne.

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Struck me as super fresh, tasty and generous fillings.

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Jon Smith Subs' signature Steak Bomb is a stunning rewarding sub, which contains grilled onions, peppers, mushrooms, bacon, tomatoes & provolone. Or try the BBQ Bacon Chicken Sub, the signature Bacon Steak Sub, the original Steak and Cheese Sub, tasty Meatball Marina Sub or the Chicken Bomb Sub. There's a large range of top notch subs to suit every taste. If you enjoy some heat in your sub Jon Smith Subs delivers, such as the Smoked Cajun Steak sub or the Smoked Cajun Chicken sub.

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Fries are top notch.

A distinctive of eateries is often the sides and Jon Smith Subs delivers. Award winning crispy fries have been a star of the franchise for over 30 years. I found these fries to be golden and addictive.

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DJ Nussy spinning tunes.

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Cookies were spot on, with a chewiness we love.

Attendees at the launch could also win gifts on the Spin and Win wheel all in the surrounds of Docklands entertainment precinct ( I won a prize myself). 

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Line up for Jon Smith Subs.

Jon Smith Subs sets itself apart not only by its product offerings but by its customer experience. It's hard to find any casual fast food eateries that provide table service, but Jon Smith Subs prides itself on engaging table service. Food is brought right to your table. Of course Melbourne is a city where you find table service in most cafes and restaurants but generally not in fast food establishments. So we think this service will be well received, especially after a few hours of shopping in The District Docklands.

Also the quality stands out in that Jon Smith Subs uses top notch fresh ingredients, never frozen, and grilled to order.

“I'm extremely excited about being the first Jon Smith Subs in Australia,” said Emad Mikhael, owner of Jon Smith Subs, Docklands. “We cannot wait to bring the premium quality food and fresh flavours that Jon Smith Subs has been famously known for in the US for over 30 years.”

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Lee Chan did a great job as MC for the grand launch event.

Jon Smith Subs, a brand member of United Franchise Group's affiliated companies and brands, will expand across Australia with Melbourne as its first location - other Australian cities are in the pipeline. They know it takes time to build the franchise well so there are no short cuts. The new 77-square-foot sub shop in Docklands seats 68, with 12 seats inside the store.

Jon Smith Subs will be open Monday through Sunday from 9am to 9pm, and hopes to capitalise on Melbourne’s iconic tourist attraction, the Melbourne Observation Wheel nearby.

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“Often labelled as the food capital of Australia, Melbourne is the ideal city to launch the first Jon Smith Subs restaurant,” said Michael Cooke, Jon Smith Subs brand leader. “With its vibrant atmosphere, the Docklands district is the perfect place to showcase our delicious subs. We cannot wait to expand around Australia and we're confident that Jon Smith Subs will be a household name in years to come.”

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Cutting the ribbon; it's official.

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Jon Smith Subs is also available for your catering needs.

The District Docklands is an exciting development in Melbourne and the perfect location for Jon Smith Subs to launch. Once you experience Jon Smith Subs you’re bound to be telling everyone #ILoveJonSmith. 

WHERE: 2 Star Circus, Docklands, Victoria, 3008 (The District Docklands). Highly recommended.