Bruichladdich releases innovative The Classic Laddie "Know What's In Your Whisky"
This season with all its challenges has changed the way we live and consume from the ground up, and this includes our drinking choices. Bruichladdich, Scotland’s most loved single malt whisky is consciously aware of the changing times we live in and has adapted by releasing an innovative bottle, created for The Classic Laddie, that gives Whisky drinkers a deeper insight into each drink recipe. In a nutshell, they are providing greater transparency to the whisky loving consumer.
We sampled The Classic Laddie and were impressed by this 6 year old single malt whisky from Islay, with its floral unpeated style and touch of class. The stunning presentation of the bottle is a showstopper, and we were also supplied with a stylish Classic Laddie Dram whisky glass and sweet treats that complement this 100% Scotch barley whisky that is trickle distilled and stored in premium American oak. Nuances of fruit and spice on the palate, with honey and oaky subtleties. This is a well finished whisky.
The team behind the Bruichladdich Distillery are known in the whisky community for their steadfast commitment to the distillery’s deep-rooted values. Their distilling philosophy is engrained with ideals of provenance, traceability and transparency. This year they announce a step forward in celebrating those values, with their Know What’s in Your Whisky campaign, which includes the new bottle.
Bruichladdich recognises the demand for modern-day businesses to be accountable, and for their actions to be clear and credible. Their recent B Corp certification, as well as their willingness to share their experiences with fellow whisky-makers, is proof their business operates an open-door policy.
This new campaign was created to provide more education and awareness around factors affecting the flavour in single malt, namely the quality and provenance of the distillers’ ingredients. By shining a light on some of the under-observed factors affecting flavour, they hope to bring a new level of transparency to single malt Scotch.
“Never before have businesses been in such a privileged position to share the detail in all they do. Our customers are engaged with us across our big picture thinking down to the granular detail of how our whisky is made. Our aim has always been to make the most thought-provoking spirit possible, and we couldn’t do that without nurturing the same sense of curiosity in our customers, as we allow ourselves", says CEO; Douglas Taylor.
Considering whisky holistically, Bruichladdich have stepped outside convention and tradition to trace ingredients and their flavours from origin to bottling.
These efforts are typified in the composition of their flagship Bruichladdich bottlings; in The Classic Laddie and travel retail exclusive, The Laddie Eight. The creation of each subtly different batch is a painstaking process for Head Distiller, Adam Hannett, curating the flavor potential of the barleys provenance, rationality and the complexities of cask maturation within the house style.
Sharing the effort involved in every assemblage, the distillery publishes every recipe of The Classic Laddie and The Laddie Eight on their website. Consumers can access information unique to their bottle by entering a code on the back of their bottle.
“We believe the food and drink industry must have open conversations about the origin their ingredients, and about how they affect the final flavour. If you speak to any celebrated chef, they will likely highlight that it all starts with sourcing the best quality produce and translating that through to the plate in front of you. Whisky is no different. We have a responsibility to amplify the flavours from our ingredients whether that’s the salty citrus of our Islay barley influence, or the unctuous texture from organically grown. This is just the beginning of a much-needed discussion about how provenance and quality are linked” says CEO; Douglas Taylor.