Lexus Marquee Tasting for Melbourne Cup
Lexus Australia are styling up for the Spring race Carnival and the Melbourne Cup. The Bird Cage will be lit up with innovative and spectacular design and catering from the luxury brand. I was invited to the tasting of cuisine to be served in the marquee. Guests to the marquee are set to imbibe a lavish affair!
In partnership with Lexus Ambassador’s Neil Perry and Simon Denton, Lexus Australia will provide a designer culinary experience at this year’s 2013 Melbourne Cup Carnival.
Now in its eleventh year, the Lexus Design Pavilion returns to the Birdcage where guests will be treated to a first class experience with a selection of dishes from these two culinary masters.
From his two-hat restaurant Rosetta, Neil Perry has created three stunning dishes; Wood roasted asparagus wrapped in pancetta with soft boiled eggs and parmesan, Fried calamari and zucchini with aioli and for those with a sweet tooth, his signature Tiramisu. The menu will also feature the iconic Rockpool Bar and Grill slider that has become a highlight dish at the races.
This year, Simon Denton and his team from Melbourne’s newest hotspot Hihou, will be delighting guests with modern Japanese dishes in the pop-up restaurant located on level two. Tying back to Lexus’ heritage, guests will get to enjoy a variety of delicacies including; Crisp miso cigars filled with wasabi tuna tatare; yuzu salmon and miso braised wagyu, Hihou hotdogs and Buckwheat crepes with duck breast, mustard miso and pickled mushrooms and leek.
There will also be a temaki bar, which will be rolled to order in front of guests, featuring a selection of teriyaki prawn, shiso cured salmon and pickled shitake.
Guests will sip on French champagne and enjoy a variety of premium wines while soaking in the
atmosphere of the Cup Carnival.
And the marquee at the races is spectacular! Lexus Australia are pleased to announce plans for the ‘Lexus Design Pavilion’, a unique display of the brand’s distinct design DNA and innovation at this year’s internationally recognised Melbourne Cup Carnival, now in its eleventh year of partnership.
Extending from Lexus’ global design initiatives, the Lexus Design Pavilion 2013 will showcase creative excellence in collaboration with distinguished interior practice, Hecker Guthrie, who have worked to capture and distil visual elegance throughout the dedicated three-story space (a unique feature on track to the Lexus Design Pavilion).
“We are very proud to be associated with a brand such as Lexus which hold design integrity close to their hearts, much like the studio of Hecker Guthrie,” says Director, Hamish Guthrie. “The opportunity to create a pop-up space is refreshing, and the studio has relished the temporary nature of this theatrical venture.”
Paying subtle homage to the heritage from which Lexus was conceived, one of the most recognised works of Japanese art in the world - Katsushika Hokusai’s infamous ‘The Wave off Kanagawa’ – forms a creative focal point and offers influence across additional elements of the Pavilion set-up.
“We took traditional Japanese motifs and subtle cues from Lexus’ origins and interpreted them in a contemporary way. The Pavilion will showcase over 200 lanterns, ceramics custom made by Andrei Davidoff and timber framing across bar fronts, day beds and tables to interpret this style in a sophisticated form. It is Melbourne Cup after all.” adds Guthrie.
An edited range of the brands own 'Crafted for Lexus' lifestyle products will be incorporated, first showcased at the opening of Intersect by Lexus, Tokyo. Intersect by Lexus is a unique space in select global cities where people can experience the Lexus design philosophy first hand. Guests will be able to engage with Lexus through events, activities, food and culture. The space was developed by Masamichi Katayama (Wonderwall Inc.), the world-renowned interior designer.