Adelaide An Emerging Quirky Breakout City

Adelaide the city of churches is a vibrant emerging city full of quirk and the unexpected. It's a changing city breaking from it's conservative past. We think it's on the rise and certainly the Lonely Planet thinks so in voting Adelaide as one of the top 10 cities to visit.

On a recent visit we were struck by the number of exciting new cafes and restaurants and the emergence of a strong coffee culture. Bar 9 can hold its own with any cafe in Australia. The beaches are amazing including Somerton, Glenelg and Semaphore with hidden secrets like Port Willunga. And the wine industry continues to evolve, including outstanding cellar doors and foodie regions such as the Barossa, McLaren Vale, not to mention the Coonawarra in the south east.

With a relatively new airport and the current major Adelaide Oval development set to see sporting action this summer, Adelaide is on the rise.

Adelaide’s quirky and unassuming facets are uncovered by pioneering winemaker Justin Lane in a stunning short film released by the South Australian Tourism Commission today. 

Taking viewers on a journey of his own personal Adelaide tale, Justin tells an unexpected story of 
a city that is heading down a new path, in this bespoke and emotive production. Just like 
Adelaide, Justin breaks convention with his winemaking, forgetting traditional blends, stuffy 
regionalism and predictable varieties to take his wine into the post-modern era. 
“The people of Adelaide aren’t afraid of change. In fact, we thrive off it. We know good change 
doesn’t come easy and we’re not afraid to commit and surrender to it,” says Justin.
Visually decadent, viewers absorb the rich and quirky imagery of Justin’s vinification process as 
he tells of the warm camaraderie amongst Adelaide people, the authenticity of new business 
offerings and the real sense of Adelaide’s transformation into a great city. 

The final in the new two-part series released to support the announcement of Adelaide as a ‘top 
10 city’ to visit by Lonely Planet, Justin’s story is a complementary contrast to that of Adelaide 
born She Can DJ winner, Minx. Together the films showcase the multifaceted personality of 
Adelaide to prove visitors really can expect the unexpected. 
This series establishes Adelaide as standing proudly apart from other Australian cities. It’s not 
trying to be Sydney or Melbourne; it has its own personality and quirky elements. With so much 
passion, there are far more than two proud Adelaideans who can’t want to share their part of the 
world with you – so if you ask, chances are you’ll get more of answer than you bargained for. 

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