Introducing the House of Suntory
Suntory Whisky is introducing the House of Suntory: Exclusive Takeover, a high-end
pop-up experience transforming bars in selected cities around Australia into modern Japanese
Izakayas serving luxury whisky paired with matched cuisine.
Marking the launch of an expanded range of Yamazaki, Hakushu and Hibiki whiskies in Australia, the
House of Suntory: Exclusive Takeover will be held on the third Wednesday of each month, and will
provide guests with the upmost in “omotenashi” or Japanese hospitality.
The first event will see Melbourne’s award-winning Japanese bar and dining room, Hihou,
transformed on June 18, 2014. Additional events will then take place in Adelaide, Perth, Brisbane
and Sydney, allowing Australian consumers to discover the ‘Art of Japanese Whisky’ – the harmony
between Japanese nature and craftsmanship, which creates the subtle, refined, yet complex taste of
Suntory Whisky.
“The House of Suntory: Exclusive Takeover events allow both whisky lovers and people who
appreciate Japanese culture and cuisine to discover the partnership of fine drinks and food,” said Ian
Atherton, Suntory Australia Managing Director.
“The distinct flavour of Suntory Whisky is inspired by the Japanese gastronomic palate, and each
whisky has a culinary match; Yamazaki complements grilled foods, Hakushu matches perfectly with
seafood and citrus while the Hibiki blend is perfect with complex flavours and dessert. The House of
Suntory exclusive takeover will allow Australian guests to explore these pairings – either via bar
snacks or a tasting menu alongside signature whisky drinks,” said Atherton.
“The unique, light and delicate flavours in the Yamazaki or Hakushu Highball, which is mixed with
soda and a garnish, will particularly appeal to all palates. Highballs have experienced great success in
trendsetting markets around the world such as Tokyo, Paris, London and New York.”
The House of Suntory: Exclusive Takeover comes at a time of increasing interest in Japanese culture
and style in Australia. Similarly, the whisky category in Australia has seen significant growth in recent
years.
“Whisky represents a quarter of the entire spirits market, and Australians now drink almost 19
million glasses of whisky every month*. Interestingly, the number of 25-34 year olds drinking whisky
has doubled in the past six years, highlighting whisky’s popularity,” said Atherton.
Guests at the first exclusive takeover at Hihou (book online) on Wednesday 18 June can escape the cold with
warming whiskies. Prices are $20 for a whisky and paired bar snack; $45 for a three-course menu
paired with three whiskies; and $100 for the full six course tasting experience with a matched
Suntory Whisky for each course.